Wednesday, May 28, 2014

Workshop on ZIRT: Reverse TRIZ for Innovation-Based Marketing

On May 14 I delivered the workshop "Innovation-Based Marketing" under the roof of TIAS Business School at Brainport Development in Eindhoven  for a group of CEOs and owners of high-tech companies targeted at growth as next OEM. If TRIZ focuses on finding a solution to a problem, ZIRT (guess what is in the name?) focuses on finding problems to a solution. Once a company developed and commercialized an innovative technology, the question emerges: where else the technology can be used?

A subject of special interest are application areas which reside far away from the original application area the technology was designed for. I have been involved to the development of ZIRT due to numerous requests of my customer. At the workshop in Eindhoven ZIRT approach helped two companies to discover a number of new and unexpected application domains for their technologies which can lead to developing new products for the mass market.

More workshop for other companies participating in the program are scheduled.

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